Valencia College
Valencia College’s It’s Time campaign was an ambitious, large-scale commercial production designed to highlight the school’s diverse opportunities and welcoming community. Tasked with executing this vision on a tight timeline, we orchestrated a dynamic four-day shoot across multiple campuses, ensuring every element came together seamlessly.
To maximize efficiency, we deployed A and B units that leapfrogged one another, capturing a vast range of content in parallel. This strategic approach allowed us to cover a substantial volume of locations, subjects, and scenarios, ensuring we met the campaign’s demanding output requirements.
The efficiency didn’t stop after production. Once in post, we developed a seamless workflow that ensured timely delivery, with the final assets ready to ship for the start of fall enrollment. In total, we delivered six :15 TV spots, multiple social media cutdowns in both English and Spanish, and high-impact motion graphics to reinforce the campaign message.
The result was a compelling and cohesive brand message, executed with precision despite tight production constraints. Delivered on schedule, It’s Time effectively showcased Valencia College’s commitment to accessibility, opportunity, and student success.
Brand Communications
Full-Service Production
Post Production
Motion Graphics
Executing a project of this scale within such a condensed timeframe required a deep understanding of logistical planning, production agility, and post-production efficiency. By working closely with the Valencia College team and leveraging our full-service capabilities, we turned an aggressive timeline into a polished, multi-channel campaign that resonated with prospective students and the broader community.