Baker Tilly
Baker Tilly isn’t waiting for the future of tax—they’re building it. Tax for Tomorrow is a bold initiative that positions tax as a strategic driver of business decisions rather than a back-office function. Through a dynamic, forward-thinking production, we helped bring this vision to life, crafting a narrative that challenges convention and embraces innovation.
Process and Results
Designed for both internal education and external promotion, Tax for Tomorrow was a high-impact initiative aimed at redefining tax strategy. Filmed at Popsicle Studios in LA, the production combined sleek visuals with insightful storytelling to engage audiences. A multi-camera setup captured thought leaders in dynamic conversations, while post-production refined the message into a polished, compelling final product.
To ensure the campaign’s effectiveness, we focused on balancing innovation with accessibility, making complex tax strategies understandable and actionable. The production leveraged dynamic motion graphics and strategic framing to reinforce key concepts while maintaining visual interest. By integrating Baker Tilly’s forward-thinking approach with engaging storytelling, we created a campaign that resonated across multiple platforms.
The result was a campaign that reinforced Baker Tilly’s leadership, educating internal teams while elevating external engagement.
Research & Strategy
Brand Communications
Scriptwriting
Full-Service Production
Post Production
Motion Graphics
This project was more than a campaign—it was a call to action. By blending expert insights with cutting-edge production techniques, we helped Baker Tilly inspire tax professionals to rethink their role, embrace innovation, and shape the future of their industry.