Orlando Utilities Commission
For a century, OUC has been the backbone of Central Florida’s energy infrastructure, supporting businesses that drive the region forward. Collective Energy captures this legacy through the stories of the people and businesses that rely on OUC every day. From local staples to global enterprises, this project showcases how OUC’s commitment to reliability and partnership fuels growth, innovation, and community resilience.
Process and Results
To bring Collective Energy to life, we executed a multi-location shoot across Orlando’s most recognizable businesses, capturing the heartbeat of the city’s commercial sector. With a meticulous shot plan and an agile production approach, we wove together dynamic interviews, striking b-roll, and sweeping drone footage to create a visually compelling narrative. From iconic eateries to major corporate hubs, every frame reinforced the impact of OUC’s century-long dedication to its partners.
The result was a powerful, multi-platform campaign that authentically communicated OUC’s role in energizing Central Florida. Designed for use across digital, social, and broadcast, Collective Energy reinforced OUC’s position as a trusted leader, strengthening brand engagement while celebrating the businesses that define the community.
Brand Communications
Scriptwriting
Full-Service Production
Post Production
Beyond a celebration of history, Collective Energy served as a forward-looking statement about the future of energy in Central Florida. By spotlighting OUC’s role in sustainability, innovation, and customer partnerships, this campaign positioned OUC not just as The Reliable One for the past 100 years, but as the driving force behind the next century of progress.